As you might be knowing that the two basic methodologies for achieving higher ranks in search engines are Off-Page and On-page Search Engine Optimization. The On-site SEO refers to the practices on the website while the Off-page SEO refers to the tactics you apply apart from the modifying your website for achieving higher ranks in search engines. In this article, I am going to discuss some of the shrewd On-n site SEO strategies that will help you to top rank your website in the new era of 2017 but before we head to it lets know more about it.
On-Page Search Engine Optimization at a glance
Basically, this method of SEO states the aspects that have an effect on Website listing in the search result of search engines. These aspects are entirely handled by the owner of website. It includes things from altering HTML codes to optimizing contents and images. I know you’ve digested countless tactics for perfecting your SEO strategies, but I would like to present you strategies that I choose for On-Page Search Engine Optimization.
The titles of web pages are one of the significant SEO factors. It is better if you have unique titles that contain main keywords of the page. The more appealing your and unique it is, the more you people visits your page. Eventually, it will raise your website’s SERP (Search Engine Result Page) rankings.
The Meta descriptions are the description of your website displayed in search results. For better rankings, it is important that it contains relevant keywords. Also at the same time, it should be small enough to get fits into 170 characters.
Meta tags are particularly for search engines not for visitors as they are integrated into HTML codes and visitors can’t see it. It is better to include researched and relevant keywords in Meta tags.
Your website should have a search engine friendly URL for a better crawling of visitors. It has been observed that shorter URLs often perform better in search engine results but there are other factors too for making a search engine friendly URLs.
Though keywords integration is important but contents in your website should not be overstuffed with keywords. It will indicate spam to search engines. Ultimately, your website might also get banned from search engines. The ideal percentage of keywords is 1.5% of the total wordings.
A good practice for writing content for your website is breaking the article into smaller paragraphs. These smaller paragraphs can be further given headings that are used as H2, H3, H4, etc. tags. Also, these headings should be rich in keywords.
No doubt images can transform your website from boring to interesting. Interestingly, images can also uplift search engine rankings. As these images have titles, hence consider them as your page titles. To help people in finding your website through Google Images, you should include suitable keywords in those titles. Besides, you can also make these images more helpful with On-page Search Engine Optimization by assigning the description of images.
It has been a stereotype among website owners that only links from other websites are counted. But, even internal website linking is also an effective On-site SEO factor. It makes easier for the visitor as well as search engine bots to crawl on your website. It acts as building relevancy of the page to the assigned keywords and at the same time, it helps in uplifting the Google Page Rank of your website.
Wordings per post
Search engines consider short posts as less informative, so if you want your pages to do good, then try posting lengthy contents. A typical blog based on knowledge should be minimum of 700 words.
Ultimately, it the content that plays a crucial role. A quality content is the most important aspect of On-page Search Engine Optimization. The posts should not only be appealing but informative as well. This will compel readers to spend more time in reading your blog. Eventually, it will turn out to significantly increase your ranking.
A decent On-page Search Engine Optimization can bring a dramatic change in the ranking of your website in search engine results. These are the proven ways to bring more and more visitors to your webpage via search engines in this new age of 2017.